Profile 01 · priority
SME owner or founder
“Spend less time on admin and more time growing your business.”
Main need: save time and grow the company.
- Specific messages
- Targeting
- Dedicated creatives
- Differentiated landing page
Case study · TryLuca
How an ads strategy accelerated TryLuca's growth
How we positioned a Chilean financial AI software and accelerated its commercial growth: research, brand, press relations, content and performance in a single system.
Read the TryLuca press relations caseResearch · Branding · Performance · SEO · GEO · AEO · PR · AI
It is not about adding traffic. It is about building a growth system.
Project results, measured across digital campaigns, CRM and artificial intelligence automation:
16,700+
Users from digital campaigns
168,000+
Google Ads impressions
1,444
Messages received via CRM
51.2%
AI coverage
82.9%
Resolutions automated by AI
Sustainable growth is an integrated model, not an isolated campaign.
Executive summary
Context and strategic challenge
TryLuca is a Chilean AI-based financial and administrative management software that automates more than 90% of the administrative and financial processes of small and medium-sized businesses. Its platform integrates banks, the SII (Chile's tax authority), electronic invoicing, bank reconciliations and real-time financial reporting.
Despite having a robust technology solution, it faced a challenge common to SaaS companies: standing out in a market saturated with financial solutions and turning a complex technical proposition into a differentiated brand, able to generate demand, real user growth and public positioning, and to scale commercially.
To address it, an integrated strategy was developed that combined research, positioning, branding, content, web development, SEO, optimization for AI-based search engines, digital campaigns, public relations and continuous optimization.
Brand
Turn a technical proposition into a differentiated brand.
Demand
Generate qualified demand and strengthen positioning.
Scale
Scale commercially with operational efficiency.
Communication objectives
Positioning
Establish TryLuca as a new generation of AI-powered financial software, connecting automation, time savings and real-time decisions.
Credibility
Earn media validation and trust in a segment where reputation and perceived security are key to conversion.
Digital growth
Support the "2 months free" campaign, launched in November 2025, with a creative and advertising strategy focused on acquisition and performance.
Strategic diagnosis
Research before execution
Before executing any marketing action, an in-depth research phase was carried out to understand the business, the market and the growth opportunities. The goal: a strategy based on evidence, not solely on advertising campaigns.
Business research
- Business model and how the software works
- Product roadmap and sales process
- Main customer objections and use cases
- Value proposition and real differentiators
Competitive benchmark
- Positioning, messaging and websites
- User experience (UX)
- Content strategies
- Advertising, SEO and social media presence
The analysis made it possible to identify room for differentiation and build a value proposition of its own that could be defended.
90% of an SME's administrative and financial processes, automated by the platform. This is a product capability, not a campaign result.
ResearchArchitectureDemandGrowth
The model: strategic brand architecture
- 01We researched the businessBusiness · Product · Objections · Competition
- 02We defined the messaging architectureFour message pillars
- 03We communicatedReal impact
01Automation
90%+ of processes with AI applied to management
02Financial control
Banks and SII, real-time information
03Productivity
Less manual work, more strategic time
04Growth
SMEs that scale with efficiency and visibility
Acquisition strategy
Buyer personas
Three priority profiles, each with its own campaigns, messages, creatives, targeting and landing pages to maximize relevance and conversion.
Profile 02 · priority
Administration and Finance Manager
“All of your company's financial information on a single platform.”
Main need: greater financial control and real-time reporting.
- Specific messages
- Targeting
- Dedicated creatives
- Differentiated landing page
Profile 03 · priority
Accountants and administrative teams
“Automate operational processes and spend more time on financial analysis.”
Main need: automate repetitive tasks and free up time for analysis.
- Specific messages
- Targeting
- Dedicated creatives
- Differentiated landing page
Defined communication tone: a consistent verbal identity across every channel.
InnovationApproachabilityTrustSimplicityTechnology leadership
Implementation
An integrated strategy, not isolated initiatives
Each channel and tactic was designed to reinforce the others, creating a coherent and scalable growth ecosystem.
Stage 01
Research and strategy
Information gathering, competitive benchmark and messaging architecture.
- Discovery with the founding team
- Competitive benchmark
- Messaging architecture
- Buyer personas
Stage 02
Web development and UX/UI
A new conversion-optimized website, with a user experience aligned to the buyer personas.
- New website
- Conversion optimization
- User experience
- Landing pages per profile
Stage 03
SEO and AI search positioning
Optimization for traditional search engines and AI engines to capture organic demand.
- SEO
- GEO — Generative Engine Optimization
- AEO — Answer Engine Optimization
- Organic demand
Stage 04
Digital campaigns
Google Ads, Meta Ads and LinkedIn with targeting differentiated by buyer persona.
- Google Ads
- Meta Ads
- Targeting by buyer persona
Stage 05
Public relations and partnerships
Coverage in specialized media and strategic partnerships to strengthen brand positioning.
- Specialized media
- Strategic partnerships
Stage 06
Continuous optimization
Monitoring, data analysis and iterative adjustments to maximize the return of each channel.
- Monitoring
- Iterative adjustments
- Data analysis
- Return per channel
Results
Qualified traffic that turns into a sales pipeline
Sources: Google Analytics, Google Ads and CRM.
Google Ads was the main acquisition engine, and targeting by buyer persona translated into an active, sustained pipeline for the sales team.
Highest-reach channel
168,000+ impressions and 9,490 clicks on Google Ads.
Competitive efficiency
Average CPC of approximately $108 in the Chilean fintech segment.
28% initial qualification
Ratio between messages received (1,444) and new contacts (405).
| Metric | Result |
|---|---|
| Users from digital campaigns | 16,700 |
| Sessions recorded on the website | 19,500 |
| Users from Google Ads (search and display) | 5,700 |
| Users from Instagram Ads | 1,500 |
| Google Ads — impressions / clicks | 168,000+ / 9,490 |
| Metric | Result |
|---|---|
| Messages received | 1,444 |
| Sales conversations | 1,110 |
| New contacts (qualified leads) | 405 |
| Active contacts in follow-up and nurturing | 380 |
| Total CRM funnel conversion rate | 26.32% |
Figures correspond to the campaign period analyzed. Sources: Google Analytics, Google Ads and TryLuca's CRM. The 28% initial qualification (new contacts over messages received) and the total CRM funnel conversion rate (26.32%) are distinct indicators.
Artificial intelligence
Automation and operational efficiency
The platform handled conversations automatically through artificial intelligence, reducing the team's operational workload and speeding up response times.
51.2%
AI coverage
Interactions automatically covered by the system.
82.9%
Automated resolutions
AI-handled conversations resolved without human intervention.
1,209
Conversations
Handled automatically by the AI.
Lower service costs, faster responses and a human team focused on conversations of greater complexity and commercial value.
Press relations, content and performance
It is not about appearing in the media. It is about validating a technology proposition.
PR · Positioning · Content · Creativity · Meta Ads · Google Ads
We designed a narrative focused on the real impact of financial automation for Chilean SMEs, connecting AI, productivity and digital transformation. TryLuca reached high-reach, credible national media, gaining visibility among entrepreneurs, SMEs and audiences linked to business and innovation.
Coverage in print, digital platforms and radio
Four national media appearances, with an estimated reach of more than 3 million people.
LUN
National print press
"With this software you get your balance sheet in real time"
Chócale
Finance and entrepreneurship platform
"Chilean software automates more than 90% of SME financial management"
Radio Duna
Business and current affairs radio
Información Privilegiada (programme)
Radio Universo
National radio audience
In-studio interview
Headlines were published in Spanish; English versions are reference translations.
4
Appearances in high-reach national media.
3M+
Estimated reach across print, digital platforms and radio audiences.
Performance and acquisition
Visibility that turns into digital growth
In February 2026 we launched a Meta Ads strategy focused on conversion and new user acquisition. In the fourth month of work we began a new stage centred on scaling and conversion optimization.
A CTR above the fintech and B2B software industry average, with sustained user growth and more traffic to the platform.
PressContentCreativityPaid media
Results
- 4 appearances in high-reach national media
- Presence on leading business, entrepreneurship and technology platforms
- Estimated reach of more than 3 million people
- CTR above the benchmark for fintech campaigns on Meta Ads
- Sustained increase in new users since the campaign began
- Growth in organic positioning on LinkedIn
- More traffic and brand recognition in the SME and startup ecosystem
- New scaling stage with Google Ads and web optimization
- End-to-end integrated strategy across PR, creativity, content and performance
The combination of press, organic content, creativity and paid media built trust, generated qualified traffic and accelerated user acquisition at a key stage of growth.
Content and creativity
End-to-end execution
Beyond PR and performance, Presse led organic content and creative and advertising development, and supported the brand's digital relaunch.
LinkedIn · organic
Content and organic positioning
Authority, technology and innovation in coherent communication.
An organic LinkedIn content strategy to strengthen the brand's digital presence.
- Visual line development
- Educational and commercial content
- Brand positioning on LinkedIn
- Adaptation for B2B and entrepreneur audiences
- Fintech and AI SaaS visual identity
- Website build and maintenance
Campaign · creative and paid media
Creativity and execution
Full creative and advertising development of the campaign.
From concept to paid media optimization, in a single team.
- Strategic concept development
- Graphic design
- Visual development
- Creatives for paid media
- Campaign management
- Advertising optimization
- Communications coordination
- Organic content management
Ongoing · new launch
Evolution and relaunch
A new stage of scaling and conversion.
A redesign developed jointly by the TryLuca and Presse teams, aligning branding, conversion and digital strategy.
- New web architecture
- User experience optimization
- Improved design and visual positioning
- New Google Ads campaigns
Impact and conclusions
It is not about increasing traffic. It is about building a growth ecosystem.
The strategy brought research, positioning, branding, content, web development, performance, SEO, AI search positioning, public relations and continuous optimization together in a single model.
Stronger positioning
A consolidated presence in the Chilean fintech ecosystem, with consistent and differentiated communication.
Demand generated and qualified
More than 16,700 users and an active pipeline of more than 1,100 conversations.
Scalability with AI
82.9% automated resolutions, a solid operational foundation to keep scaling.
Replicable model
Research, strategy, creativity, technology and data in a single system.
Presse's role: media coverage and digital advertising turned into real growth
Presse developed an integrated strategy that brought together communication, content, creativity and performance, bringing AI-based financial automation closer to thousands of Chilean SMEs.
Separate campaign report
Meta Ads: May 22 – July 4
An earlier report recorded 151 conversations, a spend of $285,809 and a CPA of $1,893. “Tráfico 4” was the best-performing campaign in that group. These figures belong to that specific reporting period and are not added to the totals above.
That work also included the “Las 3C” content concept (Clasifica, Concilia, Conversa — classify, reconcile, converse) and a pitch deck for a banking partnership with BCI.
Growth is not improvised. It is built.
Sustainable growth does not come from isolated campaigns, but from an integrated model.
PR · Communications · SEO · GEO · AEO · Digital Authority · Events
Want to build a growth system for your company?
Book a meetingequipo@presse.cl · presse.cl · Unamuno 535, Las Condes, Chile