Case study · Press relations
How we positioned a Chilean financial AI software and accelerated its commercial growth.
PR · Positioning · Content · Creativity
TryLuca is a Chilean AI-based financial and administrative management software, designed to automate more than 90% of SMEs' administrative operations by integrating banks, the SII (Chile's tax authority), invoicing, reconciliations and real-time reporting.
The brand faced a key challenge: standing out in a market saturated with financial solutions and translating a complex technology proposition into real user growth and public positioning.
Establish TryLuca as a new generation of AI-powered financial software, connecting automation, time savings and real-time decision-making.
Earn media validation and build trust in a segment where reputation and perceived security are key to conversion.
Support the launch of the "2 months free" campaign, started in November 2025, with a creative and advertising strategy focused on user acquisition and performance.
It is not about appearing in the media. It is about validating a technology proposition.
We designed a narrative focused on the real impact of financial automation for Chilean SMEs, connecting AI, productivity and digital transformation.
The strategy placed TryLuca in high-reach, credible national media. These appearances broadened the brand's visibility and validated its technology proposition among entrepreneurs, SMEs and audiences linked to business and innovation.
Four national media appearances, with an estimated reach of more than 3 million people.
Headlines were published in Spanish; English versions are reference translations.
In February 2026 we launched a Meta Ads strategy focused on conversion and new user acquisition. The campaign achieved a CTR above the fintech and B2B software industry average, together with sustained user growth and a significant increase in traffic to the platform.
In the fourth month of work we began a new growth stage focused on scaling and conversion optimization. The brand is currently going through a new launch that includes:
The redesign was developed collaboratively by the TryLuca and Presse teams, aligning branding, conversion and digital strategy.
Beyond PR and performance, Presse led the organic LinkedIn content strategy, strengthening the brand's digital presence and building coherent communication across authority, technology and innovation.
Presse led the full creative and advertising development of the campaign.
The campaign turned visibility into digital growth, strengthening TryLuca's positioning within the fintech ecosystem and bringing AI-based financial automation closer to thousands of Chilean SMEs.
The combination of press, organic content, creativity and paid media built trust, generated qualified traffic and accelerated user acquisition at a key stage of growth.
Presse developed an integrated strategy that brought together communication, content, creativity and performance, turning media coverage and digital advertising into real growth for the brand.
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